Intro
Orange Pharmacy Group (formerly Wahat AlElaj Pharmacy) was established
early in 2003. It was the start of founding the first branch in the group.
Afterwards, the group started to expand its activities in the field of pharmaceutical care, medicines, cosmetics and childcare. Orange Pharmacy Group witnesses a tremendous growth.
The Objective
To create an identity that is unique and flexible. It is unique in its essence and
flexible in implementation and execution through all communication touchpoints.A simplicity that establish an engaging customer experience destination .
The Solution
Simplicity is power; Prism engagement revolved around developing a unique
mark competing for customer attention in the booming market of the
pharmaceutical business. The strategy was to position the new brand with a
brand promise of a new messaging framework that communicates to customers with honesty, integrity, assurance, and the commitment to be the destination for all the customer needs “All what your need and more.”
The visual system was carefully curated to inspire and position the brand into a holistic retail experience. Assuring consistency and strong brand expression.
