Intro
Upon the transformation from the former name of the “What AlElaj Pharmacy” to “Orange Pharmacies,” the digital existence was a must to establish eligibility of the new brand name and mark to support the strategic vision of customer experience-oriented transformation.
The Objective
We planned to establish the corporate website of the company as part of the channels for digital existence and make this corporate site the hub to provide visitors with corporate information and direct them to e-commerce channels.
The Solution
To influence and fulfill the brand representation, we have developed an interactive, responsive UI/ UX design that reflects a professional insight of the company and set the foundations of the brand’s digital existence.
The website structure and design reflect the brand’s stakeholders’ engaging and inviting culture, show the pharmacies’ evolving environment, and facilitate all the information the visitor may need.
