Enjaz Commercial Company Ltd. is a privately-owned Saudi company founded in 1962, headquartered in Riyadh with a reach to many regions across the kingdom. Enjaz first started supplying Building Materials. As the economy has been booming, Enjaz’s business activities have grown even more significant to include many divisions; Industrial Supplies, Wood-Work, and Building Materials.
To develop a more consistent identity that provokes a professional company that delivers solutions across expanded business areas. The challenge was the inconsistency through all communication material produced by print houses’ commercial standards.
Through brainstorming sessions, a spark emerged to elevate the identity and empower it with a solid positioning strategy. As a result, we carried a series of developments that established a positioning tagline that directed all future communication. In addition, we took a series of actions to modernize the logotype while keeping the minimal link to the existing logotype.
The visual system development is an integral part of identity expression style. It extends the positioning and expresses the vision and motivation of stakeholders.